Changes In The PC Business

IBM Gets Out Of The PC Business;

It’s amazing how many people are amazed at IBM’s exit from the PC business.  For years, IBM has been a less than willing participant, staying in largely to keep corporate and government customers who wanted a single vendor, happy.  But IBM removed itself from the consumer PC business years ago and has sold only rather reluctantly to small business (and then only through reseller channels). 

It was only natural that they would ultimately realize that a product line that wriggled between making very small profits and loosing money might be better off sold off.  After all, IBM can always find as many PC’s to buy, at favorable prices and terms, as it could need.

IBM, however, found another way to do it, selling its PC business (desktops and ThinkPad laptops) to Chinese PC manufacturer Lenovo. The new company, which \ will take over IBM’s PC design and marketing employees (manufacturing has long been outsourced), will be the third largest PC company in the world with revenues exceeding $12 billion.  Lenovo will establish a headquarters location in New York, for easy liaison with IBM, who will retain an 18.9% interest.  IBM will treat Lenovo as its preferred source for personal computers.  It will continue to use its business partner channel for distribution and its Global Financing division to provide PC financing.

HP Rearranges

HP has decided to merge its Personal Systems Group (PCs) into its Printing and Imaging Group, naming Printing and Imaging Group VP Vyomesh (VJ) Joshi, to Executive Vice President, Imagine and Personal Systems Group. Dwayne Zitzner who had previously headed the personal systems group retired in December.

HP says this is a way to more profitably accelerate growth and that it will continue to state revenues for each part of the group separately. 

We’d note that Printing and Imaging provided half of HP’s revenue and most of their profits.  Financial analysts frequently urged HP to split it off to enhance shareholder value, but HP’s board has considered this option and decided this is a better choice.

With IBM’s sale to Lenovo and fourth quarter results, this leaves Dell in 1st position in the PC market, HP in second position and IBM/Lenovo in 3rd.  

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