Apple Gets (The Last?) Laugh
Apple’s
Steve Jobs looks really smart.
Apple’s fourth quarter results (ending September 25, 2004)
show the company revenue up 37% and profits for the quarter up 100%,
at a net profit of $106 million.
Most of that is based on the 2,016,000 iPods Apple shipped
during the quarter, although the 836,000 Macintoshes must have
helped, too.
Word
is out that Apple is about to announce a “special” iPod in black
(ordinary iPods come in assorted colors, but always with distinctive
white wires and ear-pieces), for the launch of a U2 album on the
iTunes site. Seems to
us like Apple is getting deeper into the mystique of the consumer
markets business all the time – and doing it very well, we’d
note.
But
there’s no indication that Apple has any plans to move away from
loyal Apple users in the business market (a distinct elite) who put
up with a limited choice of software in order to use what they claim
is the very best UNIX desktop machine.
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