HP Adaptive Enterprise

In two days of briefings, HP’s Adaptive Management Software Group focused on the software portfolio HP is building and how that portfolio is being deployed as an asset for HP customers – and a leverage point for HP hardware and services.

In the “new” HP, software (that is, infrastructure software) is treated as a serious business and HP means to be an important player.  It has been building out its portfolio for the past year, with enhancements to existing products and selected acquisitions, such as Novadigm and Consera (see Opinions, February 15, 2004, http://www.wohl.com/wa04-11.htm). 

This is an ongoing process and just after the briefing (literally), HP made an additional acquisition, alluded to during the meeting, adding the user provisioning product TruLogica.  TruLogica’s contextual management permits it to map IT processes into business processes and will integrate with other HP integration products such as the Talking Blocks acquisition.  HP says the product is fast to deploy and easy to use, promising users a quick time to value.  This product will be included with other HP security software and with the previous acquisition SelectAccess, but it will also continue to be offered as a standalone product.  TruLogica is already integrated at the Directory level; next it will be integrated at the administrative interface level.

In recent days, following the briefing, HP has continued a rapid pace of announcement activity, including:

  • Announcing a relationship with HP to provide Opteron hybrid 32/64 bit high speed servers for the HP ProLiant line.  This means that AMD is now available on servers from three major vendors, HP, IBM, and Sun, a clear win for the Intel competitor, and a vote of confidence for their Opteron processor.  For HP, this is merely a matter of making sure that they offer a full selection of choices to customers.

  • HP has announced a plan to sell Linux PCs in Asia.  For an important Microsoft partner like HP, this is a clear departure, but the Asian market is too important – and too open source oriented – to pass up.  HP will offer PC’s pre-installed with Turbolinux, a popular Linux distribution in Asia, in nine Asian countries including Korea, China, and Japan.  HP Linux PCs will also include OpenOffice 1.1.
  • HP has announced renewed emphasis on their SmartOffice SMB initiative as part of their recent channel partner meeting.  This included additional products, an emphasis on their prime position across the SMB market in PCs, servers, and printers, and more emphasis on services, partner support, and solutions.  HP has signed letters of intent with Intuit and SAP to provide their solutions to HP SMB customers as part of the SmartOffice program.

At the end of this week, HP EVP Peter Blackmore, in a briefing to analysts, announced quarterly results and the anticipated reorganization that will take place in May.  At that time, the Go to market assets of HP will be segmented both by broad market segments (enterprise, SMB, and public sector) and also by some vertical markets (telco, financial services, health care, and government).  These will report to Blackmore.  Hardware, software, and services will report to Ann Livermore.

At the same time, the company will move toward a three-region segmentation.  No account management changes are contemplated to minimize customer disruption.

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