Events At Sun

Management Rearrangements: Pat Sueltz Exits

In a surprise move, Patricia Sueltz, executive vice president of Sun's professional services business unit, left Sun for a new post as executive vice president and president of technology marketing and systems at CRM service provider Salesforce.com.

Sueltz has joined Salesfoce.com just ahead of its planned IPO and her speedy move was required so that her name could be listed on the S1 filing for the offering.  We’d expect her to be a real contributor to the on-line application provider.

Sueltz was executive vice president of Sun Services for the past two years, but the group had recently been reorganized and some insiders felt that she had lost some power in the new arrangements.  At Salesforce.com, Sueltz will be in charge of nearly everything except Sales and Finance, which should give her plenty of room to move.

Sun quickly appointed Marissa Peterson to fill Sueltz’ role. Peterson will assume this new role in addition to her current responsibilities as chief customer advocate and executive vice president, worldwide operations.

Sun Acquires Kealia, Andy Bechtolsheim

As part of its quarterly hardware and software announcements last month, Sun announced that it would be acquiring Kealia, a privately held Palo Alto-based company, established to develop server technology.  Kealia was started by Andy Bechtolsheim, one of Sun’s original founders.

Sun CEO Scott McNealy was pleased to note that the acquisition brings them not only new technology, but also the return of a leading computer architect.  McNealy hopes that the return of “employee number one” will mark the start of a new wave of innovation at Sun.  Bechtolsheim is noted for his clever designs and he and McNealy are looking to him to help move Sun into the new, competitive parts of the server marketplace.

Kealia will become the Advanced Systems Technology group within Sun's Volume Systems Products organization headed by Executive Vice President Neil Knox. Bechtolsheim will return to Sun as senior vice president and chief architect within the Volume Systems Products group, reporting to Knox, and will also be a member of Sun's Executive Management Group, led by McNealy.

Sun SW Announcements

Kealia, of course, is only one of the many acquisitions Sun has made in the last year or two.  For example, Sun has spent several hundred million dollars on buying the components it has built into its N1 offering so far.  These include Pirus, Terraspring, CenterRun, Waveset, and Nauticus.  Sun’s not alone in using an acquisition strategy to quickly fill out its portfolio in a new area – HP has been doing a lot of that, too. 

The issue, of course, isn’t how much you buy, but rather:

  • What do you pay for it?

  • How good is it (both on its own and as a complementary part of your vision)?

  • What does it cost you in time and resources to integrate the acquisition?

  • After the work is done, how well can you sell the product?

We’d doubt the buying spree is over – or that Sun can pick and choose without competition.  In addition to HP, IBM, Veritas, and others are also looking to fill out their Adaptive/On Demand/etc., etc. strategies and there are lots of little pieces that it’s tempting to buy rather than build – especially if you can buy them from a business partner who’s already built the software to integrate with your underlying platform/framework.

Next week is Sun’s Software Analyst Briefing, so we’ll save the comments on Java Desktop, the Java Enterprise stack, and other components of the Sun software strategy until after that meeting when we’ll cover them in detail.  

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