LinuxWorld:  A Corporate Linux

An overall look at LinuxWorld made it very clear that everything has changed.  Whether that change is for the better depends, I suppose, on your perspective.  The show was all about the interest, commitment and influence of major systems and software vendors to the Linux platform and it was difficult to stand anywhere on the LinuxWorld show floor without seeing their big booths, their big show crews in their matching shirts/hats/logos, and the corporate customers they had invited and delivered.

Smaller vendors were still at LinuxWorld, but their presence was rendered less central and important by the noisy voices, professionally amplified, of the major vendors.  You had to hunt for them in the back, in the Linux Hatchery (where the little penguin “chicks” are), or tucked in at the ends of aisles and in other odd spaces.

On the one hand, the big vendors provide validation, credibility, marketing know-how, and technical and marketing resources.  They are also much better at getting customers who will buy in volume to come to a show.  (And you could tell they were trying; both IBM and HP had “customer day” events to take advantage of the rich potential market for Linux in the New York City area.)  Smaller vendors can benefit from the fallout, as well as from the chance to meet and network with potential partners and customers.

But the Wild West feel of a Linux show of several years ago is largely gone.  Linux pioneers are still present, but they’re treated as gurus or tribal elders, rather than as actual leaders of the day-to-day business.  You can tell that by looking at who’s doing the keynotes.  IBM.  SuSE/Novell.  CA.

This article will try to give you a taste of the proceedings at LinuxWorld in New York City, January 2004 by dipping into keynote sessions, meetings, briefings, and press announcements.

IBM’s Ross Mauri was one of the LinuxWorld keynoters.  His speech was also a part of IBM’s customer day. It started off with the exciting pronouncement that IBM believes that $25 billion in Linux revenues have occurred, worldwide, in the last three years.

IBM’s emphasis is on the freedom and choice that Open Source can provide.  They believe that this freedom, and the ability to build systems based on components from many sources, leads to a lower TCO (Total Cost of Ownership).  That’s in dispute, as you’ll see when you read the section of this report from our meeting with Microsoft’s Martin Taylor.

To IBM, the important news is that Linux is a mainstream platform now.  They offered proof points from the leading analysts:

         Forty-five per cent of mid-size businesses are using or experimenting with Linux.  (Gartner)

         Linux server shipments will grow by a CAGR of more than 28% through 2007. (IDC)


         A survey of more than 500 users in North American found Linux was in use at more than 80% of their sites (72% on servers; 15% on desktops).  (SG Cowen)

Mauri went on to give examples of Linux in use in all kinds of platforms, Super Computers to embedded systems, in all types of applications.  Mauri also touched on the newly emerging Linux Desktop activities, especially the forming of a Desktop group at Open Source Development Laboratories and IDC’s projections of a much faster growing Linux desktop market.

NOTE:  In fact, today (2/15/2004), IDC is quoted in Business Week as noting that Linux Desktop sales in 2003 more than doubled to 3.2% (more than Apple Macintosh) and will rise to 6% by 2007.  We’d guess that if the non-US initiatives are one-quarter as successful as their sellers are hoping, that number will be closer to 10%.

Perhaps the most exciting part of the Linux story is the interest of governments, both in the US and abroad, in considering Linux as part of their IT plans.  In some cases, this is all about building out an IT infrastructure under highly constrained budgets.  In other cases, it’s more about the possibility of nurturing a native software industry that could become an engine for export growth.  In still others, it’s all about an interest in security or in the opportunity to customize systems through open source code.

IBM wrapped up with a discussion of advances in Linux technology and the IBM commitment to supporting the refinement and growth of Linux and Open Source across all of its products and platforms.

HP

HP has announced that it has generated $75 million in Linux revenue as a result of its Solaris Migration program that began in early 2003.  HP also announced results of its "Solaris-to-Linux Lifeline" migration program with 50 new customers in three months.  More information is available at: www.hp.com/linux.

Novell

In their keynote, Novell’s Jack Messman declared, “We’re a billion dollar company wagering our future on Linux.”  He went on to say that Open source is all about thinking differently – changing control so that vendors have less control and customer have more. 

He also couldn’t resist a little wave in the direction of Redmond, commenting that “Fifty to eighty per cent of proper studies show Linux has a lower TCO,” implying that perhaps some of the studies being offered by Linux competitors might have a biased point of view. 

What I liked best were his comments on the way to make money on the Open Source model.  “Novell had a bad case of NIH (not invented here),” Messman admitted.  But Open Source is all about taking advantage of collective innovation and then leveraging your paid development staff to add value on top of that community investment.  More info at www.novell.com. 

Sun

Sun wanted LinuxWorld attendees to know that they are really serious about Linux.  They’ve moved beyond a Sun distribution – their original idea – and now base their offerings on standard Linux distributions plus their hardware and software offerings.  Their Java Desktop runs on Linux and their latest release of their Java Enterprise Services is also available on Linux.

Of course, Sun keeps telling us “but you can also run Solaris x86 on our Intel and Opteron offerings.”  We wonder just who will be buying Linux from Sun?  Only, we suspect, well established Sun customers who just happen to want some Linux in their product mix without adding another vendor – until Sun takes that “but” out of their marketing.  More info at www.sun.com.

Veritas

Veritas is doing two things these days that Linux folks will be interested in.  It is adding Linux support to traditional Veritas products.  For example, they have added SuSE support to their Red Hat support for more international coverage and are also supporting VMWare.  At the same time, they are building a suite of management applications (our Virtual Computing portfolio), with an emphasis on supporting Utility Computing.  More info at www.veritas.com.

Penguin Computing

We met old friend Enrico Pescatori at Penguin, a 6-year old company focused on selling high-end Linux systems with an emphasis on clustering, scalability, 64-bit computing, and the ability to support numerically intense applications.  They company sells mainly servers and is the developer (via acquisition) of the commercial version of the Beowulf clustering software for Linux, Sclyd.  More info at www.penguincomputing.com.

Computer Associates

CA’s Sam Greenblatt likes to say “We are in the Linux generation.”  In his keynote at LinuxWorld he took users on a tour of where Linux is today – especially all the places you might find Linux implementations, both servers and desktops, and a glimpse into Linux tomorrow.  Particularly fascinating were all the places Sam was able to point to Linux running invisibly from Sharp PDA’s to Cisco switches to Tivos. More info at www.ca.com.

NetIntegration (Nitix)

I had never heard of tiny Nitix before I saw them at LinuxWorld.  That’s too bad because they have a good idea – one that I suspect is required for Linux to “catch on” in the SMB market.  Nitix markets what they call autonomic Linux which turns out to be a server, pre-loaded with Linux and a set of core IT applications:  File and Print, Internet Server, Routing, Firewall and so forth, but also including messaging, collaboration, and database.  They bill their box (I’d call it an appliance) as self healing, self-diagnosing, and sell-installing and target it at firms with 5 to 250 end users. 

The magic is in a special chip that works with their software.  They’ve sold 7,000 boxes, mainly in the US, via resellers.  Now they’re prepared to also sell the software plus the chip to resellers who want to put it on their own box, perhaps with additional software, going to vertical markets.  We think it’s an intriguing idea.  More info at www.net-itech.com/.

LinuxCare

At one time, LinuxCare was one of those dot.com age high-flyers, destined to make its founders rich.  It didn’t turn out that way – and neither did its original idea of providing support to Linux users in big companies because the big systems vendors thought they’d like that business themselves.

But LinuxCare has had a second act, offering software for rapid provisioning – in less than two minutes.  They can rollback to previous states, do uninstalls, and because they’re highly compressed they can essentially (depending on storage capacity) save as much of the system’s previous history as desired.  More info at www.linuxcare.com. 

Microsoft

Microsoft has been maintaining a presence at LinuxWorld for a year or so now.  Why, you might ask?  We’d guess it’s partly a listening post, partly for positive marketing (buy us, not that) and partly for negative marketing (you don’t want to do that).  The booths keep getting bigger and they keep adding Linux Outreach programs so they’ll have something to talk about. 

We met with their newest exec for this sector, Martin Taylor.  Like all Microsoft execs we’ve met, he doesn’t really believe that Linux is a real competitor.  He wants to bound it off in a corner somewhere.  It reminds me of the days when I’d go to a big systems vendor’s briefing and they’d tout their UNIX offering and bound Windows/NT off in a little corner.  Microsoft (and its customers), of course, never paid any attention. Eventually, the systems vendors noticed that Windows was a really big market and they climbed on board.  After all, customers, not vendors, determine the eventual outcome here. 

Microsoft’s newest pitch (backed up, of course, with an analyst study) is that Linux is too expensive because the cost of interoperability is too high.  In case you can’t figure out what that means, let me provide translation services.  They mean that a huge number of applications are written to the Microsoft Windows APIs (estimated number 50,000+ and we’re only talking commercially available ones, not all the in-house stuff).  They are the big barrier to users who’d like to move to Linux; they can’t just move their applications with them.  There are some schemes for moving software or living in hybrid worlds, but none of them are cost and/or effort free.

Software development is driven by two issues:  the size of a market (the bigger the market – or, rather, the bigger developers think it will be – the more software gets written) and its maturity.  Linux is still too small and too young to have attracted an equivalent amount of software.

If you’re passionate about moving to Linux you’ll say, “Yes, but…”  and you’ll mean, yes, but, I don’t need 40,000 packages, I just need the four (or the 14 or the 44) that I use. You’re right.  The trouble is you don’t know which ones you’ll need next month or whether they’ll be there.  If you’re a developer you won’t spend much time worrying about this; you could always write a missing piece.  If you’re a customer, it can be a major issue.

On the other hand, time and market dynamics can move mountains.  For one small example, I noted with interest today that the Lindows.com Click Once Software Warehouse has gone from 1,100 software packages last year to 1,830.  Most of the infrastructure software for servers is available on Linux now.  Software availability to guarantee interoperability is a problem, but it’s probably a transitory problem that is getting better over time.

Also, we’re changing the architecture.  As we abstract how we connect things up, becoming more and more dependent on Web Application Servers and Web Services, operating systems and operating system dependent APIs become less of the issue.  Open Standards that cross operating systems environments become more important.  So perhaps this is an issue today, but not an issue at all in n year.  We’ll take bets on where n is. I’d guess three to five years for mainstream applications.  Anything up to infinity for some obscure things.  But there are always XML wrappers.

For more on Microsoft’s point of view www.microsoft.com.

More information on Linux, I recommend LinuxWorld Magazine, http://www.linuxworld.com/.  

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