Is There A Desktop Strategy For Linux?

Woven through this newsletter are glimpses of vendors who don't look at Linux as a desktop strategy, vendors who think it might be one in the future, but don't see it as a desktop yet, and others who are sure it is one - it's just hard to see.

According to the IDC numbers, only about 1.7% of the desktops shipped last year went out with Linux.  That's deceptive, since most Linux isn't shipped on a computer (as almost all of Windows is), but rather as a separate piece of software, typically a download, which a user chooses to try on his machine.

This assumes several things:

The user probably already has a computer (or he's ordered a mew "naked" computer without an operating system (not all that easy).

The user is unlikely to be a new user - new users wouldn't take on this job.

The user is pretty sure he doesn't need Windows software or he knows how to access some from a Linux desktop (again, this must not be a standard corporate user or a new user because this would be odd behavior for such a user).

It is possible to buy a desktop computer with Linux:

  1. You can special order it from some hardware vendors

  2. A few retail outlets (WalMart.com and Tiger) sell very low-end PC's pre-loaded with Linux.

We thought these machines were going to the consumer market (given their channel), but some of the suppliers to that channel claim that the machines are really going to education buyers and others with an interest in Linux and the skills to support users.

We believe there will be a volume desktop Linux market when:

  1. It is very easy to buy a preloaded machine -- hardware, software (operating system and a selection of applications), and drivers.

  2. When buying compatible devices and networks (or using existing PC Devices) is not an issue, even for users with little or no skill.

  3. When a large number of familiar (or similar) applications, including personal productivity, business, and games are readily available, with conventional support.  

That could happen right now if (and this is the most important condition)

  1. Customers, in volume, demand Linux desktops.

It's a chicken and egg thing, folks.  Either some vendors have to make an investment ahead of market demand, or some customers have to want it so much they'll commit to buying Linux desktops and lure the vendors out.  

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