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Polishing The Apple
Apple has been in the news recently.
As always, style leads.
So the big news may be that Apple has replaced its long
running and grammatically irritating “Think Different”
advertising campaign with a new “Real People” theme and a
focus on customers who are switching from Windows PC’s to Macs.
With lower prices, its new Mac OSX
operating system (which is, of course, a form of UNIX), and more
software, we’d guess that the sleek and stylish Macs might
appeal to a somewhat larger audience.
We suspect that this continues to be hardy individuals and
consumers, rather than the corporate market which Apple has never
understood and only occasionally attempted to target. But its product announcements sometimes
make the focus hard to find.
Recent announcements include:
But
Apple continues to find meeting revenue expectations tough.
It recently announced it expects to generate
lower-than-expected revenues in the third quarter, ending June 30,
of $1.4 to $1.45 billion, down from previous expectations of $1.6
billion. It’s a
tough year for the PC industry. In fact, we see nothing wrong with Apple attempting to exploit its continuing popularity and the enhanced interest its lower prices and innovative design attracts. If it can now attract software that is designed to exploit its strong points and appeal both to its built-in audience – and to the mainstream – Apple could fulfill its never-reached destiny and become a mainstream player in the PC market. That would really be something different. Comments or Questions: Send Email to
opinions@wohl.com
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