What is Wohl Associates?

Wohl Associates is a consulting firm specializing in office automation, personal computers and workstations, applications and systems software, and end-user computing. Formed in 1984 by noted office automation consultant Amy D. Wohl, the firm provides services to hardware manufacturers and software publishers as well as product users.

Wohl Associates' areas of emphasis change over time, moving with the dynamics of the computer industry. Its long-standing interest is the intersection of emerging technology and office work, particularly the problem of understanding how new technologies enter the market and who will ultimately market them successfully.

Expertise lies in Market Dynamics, a way of identifying events and time frames of technological or market change and the business opportunities these changes offer. The firm tracks new products and technologies, new markets and new players. This expertise has earned Wohl Associates high visibility in the area of Positioning new products and business strategies as well as Repositioning existing products, technologies, and players.

The firm provides a broad range of services, including:

For Hardware Manufacturers and Software Publishers

• Market Research
• Product Design
• Product Evaluation
• Product Development Analysis
• Pricing
• Strategic Positioning of Products and Strategies
• Development of Marketing Strategy
• Competitive Analysis
• "White Papers" on Industry Issues
• Distribution Strategies
• Seeking Strategic Alliances
• Product Acquisition and Sale
• Web Site Reviews
• Leveraging Market Research

For End-User Organizations

• Strategic Planning for Office Automation
• Strategic Planning for Personal/End-User Computing
• Presentations to Senior Management
• Technology Advising
• Systems Planning and Design
• Equipment Selection
• Implementation Planning
• Work/Productivity Measurement
• Cost Justification
• Systems Audits

For the Financial Community

• Evaluation of Business Plans and Opportunities
• Start-Up and New Venture Consulting

Wohl Associates is known for its skills in problem analysis and solution. We have helped dozens of organizations address sticky problems and find satisfactory results. We pride ourselves on our ability to teach your organization new skills as we work on your problem, so that you will have the skills to solve the problem on your own the next time.

Wohl Associates has a vast network of contacts throughout the information processing industry, and can put this knowledge of who knows what, who does what, and who can help you, to work for you. If necessary, we can put together a team of experts from a variety of sources to address and solve your problem -- or refer you to an appropriate firm.

WHO IS WOHL ASSOCIATES?

Amy D. Wohl is President of Wohl Associates and one of the best known consultants in the computer industry. Mrs. Wohl is an acknowledged expert in office automation, graphical user interfaces and client/server computing. She was a pioneer in the field of word processing, but she works in many areas of computing. Mrs. Wohl is editor and publisher of Amy D. Wohl's Opinions, a monthly newsletter.

Wohl is an experienced commentator on the computer industry and is widely quoted in business publications. She has been advising vendors on product design and marketing issues and helping end-user organizations plan for and design real systems for 20 years. Prior to forming Wohl Associates, Mrs. Wohl was President of Advanced Office Concepts Corporation. She also worked at the Datapro Research Corporation division of McGraw-Hill as Executive Editor of their Office Systems Group and Director of Office Automation Consulting. A noted speaker, Mrs. Wohl has addressed computer industry topics at meetings and conferences around the world. In 1985, she was awarded the Ada Lovelace Keats award of the Association of Women in Computing for her service to the industry and in 1994 was voted one of the Top 100 Women in Computing.

CORPORATE FOCUS

Wohl Associates' areas of emphasis change over time, moving with the dynamics of the computer industry. Our long-standing interest is the intersection of emerging technology and office work, particularly the problem of understanding how new technologies enter the market and who will ultimately market them successfully.

Our expertise lies in Market Dynamics, a way of identifying events and time frames of technological or market change and the business opportunities these changes offer. We track new products and technologies, new markets, and new players. This expertise has earned Wohl Associates high visibility in the area of Positioning new products and business strategies as well as Repositioning existing products, technologies, and players.

• Our focus today is on personal computer, client/ server architectures, and mobile computers of any size.
• Our product emphasis is on interfaces, operating systems, middleware, and innovative applications. We are particularly interested in products and strategies that emphasize architectural approaches, integration, and innovation, with an emphasis on business benefits.
• We have been spending substantial time with the office suites as a new development platform, groupware, workflow, and other networked applications. We have also been paying particular attention to the new integrated services strategies of Microsoft (Back Office), Novell (Foundation Services and Application Servers) and Lotus/IBM.

For Additional Information on Wohl Associates and its services, please contact:


Wohl Associates
915 Montgomery Avenue, Suite 309, Narberth, PA 19072
610-667-4842 Fax 610-667-3081 or opinions@wohl.com

Comments or Questions: Send Email to opinions@wohl.com

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