| Schedule |
Description |
|
|
| 8:00
- 9:00 |
Registration/Continental
Breakfast
|
|
|
| 9:00
- 10:00 |
Why do
Companies Want to Partner?
|
|
 |
Companies
of every size need partners
|
 |
Seeing
the game from both sides |
|
|
|
| 10:00
- 10:15 |
Coffee
Break
|
|
|
| 10:15
– 11:00 |
What do
you need to do to be partnerable?
|
|
 |
Who
are you
|
 |
What
do you have to offer
|
 |
What
do you want
|
|
|
|
| 11:00
– 12:00 |
How
do you identify partners? |
|
 |
Good
potential partners
|
 |
The
“best” partner
|
 |
“Bad”
partners |
|
|
|
| 12:00
– 1:30 |
Lunch
|
|
|
| 1:30
– 2:45 |
How to
approach potential partners
|
|
 |
Joining
partner groups
|
 |
Using
middlemen
|
 |
Looking
for the right contact |
|
|
|
| 2:45
– 3:00 |
Coffee
Break
|
|
|
| 3:00
– 4:00 |
How do
you Negotiate a Partnership Deal
|
|
 |
What’s
negotiable; what’s not
|
 |
Who’s
got the power and how do you tell
|
 |
Walking
away from dumb deals
|
|
|
|
| 4:00
– 5:00 |
Managing
a partner relationship
|
|
 |
Reasonable
Expectations
|
 |
Growing
the Relationship
|
 |
Changing
the Relationship
|
 |
Terminating
the Relationship |
|