Wohl Associates ASP Market Study
A Major Report on the ASP Market

Table of Contents 

Executive Summary
        Themes
        Interview
        Conclusion
Introduction
The ASP Market Study
What’s an ASP: Defining a New Market
ASP Market Segments

           ASP (“Classic” ASP)

Net.Generation (ISV/ASP)

Portals

            Market Exchanges

Traditional ISV’s

Software Infrastructure

Hardware Infrastructure

Hosting

Networking

            Services

  The Partnering Model

            Two Types of Vendors

            Providers

            Suppliers

  Vendor Interviews

Vendors by Segment

Vendors by Size (Number of Employees)

Partner Participation

Target Customers (by Segment)

What Products and Services do Vendors Offer              

SW Offerings by Segment

                        Services Offerings by Segment

Customization

Pricing:  Fee Not Free

Definitional Differences

Conclusions about Vendors

User Interviews

Demographics

          Company Size (# employees)

PC Penetration Rate

Desktop Operating System

Server Operating System

Network Technology

Major Applications    

        ASP Market Knowledge and Discovering the ASP Market

  A Note on the Cyclical Nature of IS Architecture

  Discovering ASP Market

            What Should an ASP Offer

Planning to Use ASP’s

How to select an ASP

Choosing an ASP

What is Important in an ASP?

How to Select Applications

What Kinds of Users would you Support with ASP’s?

Which Applications (planned)

Unanswered Questions

Customization Needs

Concerns about using ASP’s

  Bridging the Gap to the ASP Market

  The Internet Bubble and the ASP Market

  Picking Winners - The Wohl Filter

  Winners and Rationales

  The Consequences of Inaction

  Conclusions

 Appendices

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